As corporations pay more attention to the employee experience, their travel programs are considering not just euros and cents but also the cost of negative travel experiences on employee productivity and mindset. Thus airlines present a prime opportunity for corporate travel programs to mine for improved travel experiences.
AirHelp aims to help. It has studied 72 well-known and -flown airlines to find those that provide the best passenger experience, based on on-time performance from multiple sources; surveys of 40,000 people in 40 countries about the airlines' food, comfort and crew; and its own data on percentage of flight disruption compensation claims ignored or wrongfully rejected, the time it took for each airline to acknowledge and approve a claim and time to pay out. AirHelp weighted each of those variables equally, a methodological decision influenced by the flight disruption compensation company's own services, but it contends that how an airline treats passengers not just during regular operations but also when things go wrong says a lot about the airline's attitude toward its customers.
"Airlines are dealing with a new type of traveller: educated, increasingly aware of her needs and rights, and able to choose between a broad range of air carriers," said AirHelp co-founder and CEO Henrik Zillmer. "It means that even those airlines which cannot keep their punctuality high have a chance to keep passengers connected to their brand by providing a positive after-flight service when their travel plans go wrong." See the results below.